Welcome to a new year – and a renewed brand identity for Barriere Construction Co., L.L.C. We’re kicking off 2012, energized and refocused by the first visual changes to our company’s brand in more than 30 years.

The refreshed Barriere logo and first-ever tagline – Building Better – debuted the first week in January. The new logo can now be seen on our equipment, vehicles, website, uniforms, apparel, and printed materials. The creative focus is on Building Better – reflecting Barriere’s passion for building a better Louisiana by delivering innovative, value-driven, heavy civil solutions that meet the changing needs of our public, private, and industrial customers.

You’ve probably noticed some changes already: new hard hats, new reflective vests, new job site signs, new business cards, new stationery, and more. But, while things may look different on the surface, the core of Barriere remains the same. We still live by our purpose of “safely constructing quality roads and infrastructure necessary to develop and maintain thriving communities.” In addition, our bedrock values of safety, customer service, quality, value, and innovation remain squarely intact.

So, the real purpose for updating our brand comes down to the business itself. Just as we outgrew our original role as a small asphalt paving company by selectively adding new services and capabilities over time, Barriere had outgrown its existing logo and visual brand.

Our deep commitment to customer service has today made us one of Louisiana’s most respected heavy civil construction leaders. From initial site work and underground utilities to concrete and asphalt paving, barrier walls, and petro-chem work, Barriere’s operating divisions deliver heavy civil projects with excellent results throughout southeast Louisiana.

We leverage the strength of these unified divisions to build better projects for our clients, better careers for our employees, and better quality of life for our communities.

Signaling change, while preserving the heritage of our past, this new brand is an investment in our future. We are proud of our history, our progress, and our people, and we hope you wear the new Barriere logo with a shared sense of pride.

As we build larger, more complex projects, our reinvigorated brand will propel us forward – leading Barriere and southeast Louisiana together into the 21st Century with the promise of safe, high-quality, innovative heavy civil construction.

Sincerely,
George H. Wilson, Jr.
Peter A. Wilson
Bertrand A. Wilson